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Gain, Febreze and Dawn are inviting household cleaners to 'Get Scent to Oz' with new, limited-edition Wicked: For Good product collections featuring scents to enchant their everyday fabric and home care routines.
October 6, 2025
By: Lianna Albrizio
Associate Editor
“Are people born wicked?” asks Glina in 2024’s “Wicked,” played by Ariana Grande. “Or do they have wickedness thrust upon them?” While rhetorical inquiry, when it comes to clothes, it’s the latter! In celebration of Universal Pictures’ forthcoming theatrical debut, “Wicked: For Good,” due out Nov. 21, the epic conclusion to “Wicked,” a trio of P&G brands are getting in on the current “Wicked” scent trend. Gain, Febreze and Dawn are inviti...
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